Start Local, Think Global | I-EP MYP学子TNCC青少年商赛初体验
TNCC青少年商业竞赛是专门为初中生设计的商业与职业启蒙挑战,是在英国规模较大,参与人数也较多的初中生赛事。赛事每年邀请来自不同行业的知名企业深度合作, 围绕真实的商业问题,定制趣味性与收获感并存的商业创新研习主题,通过跨学科(商科、英语、数学等)的方式,帮助学生与真实的商业世界进行链接,提升创新思维与商业敏锐度,培养社会责任意识。
2024年6月2日,华外创新融合部(I-EP)七、八年级的学⼦们迎来了他们的第⼀次TNCC⻘少年商业竞赛,那么这次竞赛给他们带来了怎样意义⾮凡的体验呢?下面,就让我们跟随着七年级的高崧蓝同学,一起来看看同学们在本次比赛中的精彩表现吧!
TNCC is a business and careers challenge specificallydesigned for junior school students, and is one of the largest junior school events in the UK, with a large number of participants. Each year, TNCC invites renowned companies from different industries to collaborate and customize creative, interesting and rewarding business competition topic around real business problems. Through an interdisciplinary approach (business, English, math, etc.), the event helps students connect with the real business world, enhance innovative thinking and business acumen, and cultivate a sense of social responsibility.
On June 2, 2024, the G7 and G8 students of I-EP had their first TNCC Junior Business Competition. What kind of meaningful experience will this competition bring to them? Let's follow Conan from G7 and see how the students performed in the competition!


本文作者 Author: G7 高崧蓝 Conan
这一次,学校分别派出了七、八年级两支队伍共十名同学出战,而我也非常荣幸地代表了七年级参赛。在商赛开始之前,两支队伍都进行了充分的准备。老师为我们制定了一系列针对性的训练计划,包括商业模式探讨、商业经营知识学习、商业案例分析模拟、团队协作训练、沟通技能提高等内容。在不懈努力和刻苦钻研下,大家带着满满的信心来到了赛场。
This time, MYP formed two teams with ten students from G7 and G8 respectively to join in this competition, and I was very fortunate to represent the G7 to participate. Before the start of the business competition, both teams made full preparation. Teachers made targeted training plans for us, including business model discussion, related knowledgelearning, business case analysis simulation, teamwork and communication training and other contents. With unremitting efforts, we got to the competition with full confidence.

★ G7 七年级队伍:
谢启正、任贤宰、高崧蓝、何依爱、韩可欣

★ G8 八年级队伍:
徐乐天、Lylah、陈泓铭、林子皓、叶轩承
在激烈的比赛中,我们面临着重重挑战。首先,我们需要根据本次比赛的主题“立足本土,放眼全球”,设计出令人耳目一新的创意产品。接下来,我们还要制定出引人注目的品牌标识、周详的市场策略、富有创意的营销方案以及在各位评委面前进行针对性的产品讲解等等。但大家凝心聚力、做好分工、发挥所长,交出了令人满意的答卷。
我们七年级专注于弘扬古都文化,制定了名为“FOU”的产品,全称为“Focus On You”,旨在给消费者带来独特的文化体验。
而八年级的的学姐学长们则希望将中国传统红茶推广到世界,制定了名为“Red Silk”的产品,展现了他们对中华文化的自信与担当。
In the fierce competition, we faced a lot of challenges. First, we had to design a creative product based on the competition topic "start local, think global". Next, we had to develop an eye-catching brand identity, a detailed marketing strategy, a effective marketing plan and a targeted product demonstration in front of the judges. However, all of us worked together and utilized our strengths to deliver a satisfactory result in the end.
Our G7 students focused on promoting the culture of the ancient capital and developed a product called "FOU", which means "focus on you", to bring a unique experience to consumers.
The G8 students wanted to promote traditional Chinese black tea to the world and developed a product called "Red Silk", which demonstrated their confidence and commitment to traditional Chinese culture.

★ 比赛内容 Competition Content
在最后的展示环节,我们七、⼋年级的学⽣都⾃信大方地向评委老师们展示了⾃⼰的构想与策划,甚⾄在短短的30秒之内产出了⼀个堪称完美的产品⼴告。这场商赛不仅是一次精彩的创意切磋,更是一次难能可贵的成长历程。我们不仅收获了宝贵的经验,更证明了自己具备在复杂环境中迎接挑战、化解困难的能力。
In the final presentation, we were able to confidently present our ideas to the audiences and even create a great product advertisement in just 30 seconds. The competition was not only a wonderful competition of creativity, but also an invaluable growth process. We not only gained valuable experience, but also proved that we are capable of handling challenges and solving difficulties in a complex environment.


有耕耘就会有收获,最终,我们凭借出色的表现,斩获了该项赛事的两枚大奖!八年级的同学们获得了“创意奖”,而我们七年级的同学则荣获了“杰出团队奖(第二名)”,并晋级到英国站世界级赛事!
未来,我们也会秉承着本次竞赛的宗旨“立足本土,放眼全球”,保持开放的心态,批判性地思考事情,用更加多元化的角度看待世界。期待下⼀次,我们再创佳绩!
Finally, with our excellent performance, we won two awards in the competition! G8 students won the "Excellent Creativity Honor" as well as our G7 students won the "Outstanding Team Honor" and advanced to the World Class Race in the UK!
In the future, we will keep an open mind, think critically, and see the world from a diversified perspective, just as the objective of this competition "start local, think global". We believe we will do better in the next time!

★ 荣获杰出团队奖(第二名)并晋级英国站世界级赛事
Got outstanding team honor and advanced to
the World Class Race in the UK

★ 荣获创意奖
Got excellent creativity honor
TNCC⻘少年商业竞赛对于所有孩子来说都是全新的挑战。但面对陌生的赛事,他们不但没有退缩,反而在短时间内完成了高水平的产品设计书与推广策划案,展现出了出色的创新能力、执行能力、表达能力和团队合作技能。而这正是IB教育所追求的全面发展、适应未来的复合型人才的真实写照。我们为这些勇于接受挑战、积极求进的孩子们感到由衷的自豪。祝愿你们在未来的人生道路上继续创造新的辉煌!
TNCC Junior Business Competition is a brand new challenge for all children. However, in the face of the unfamiliar event, they not only didn't retreat, but also completed the high-level product designs and promotion plan in short time, showing great innovation, execution, expression and teamwork skills. This is a true portrayal of the comprehensive development and future-adapted composite talents pursued by IB education. We are very proud of these children. We wish you continue to create new glory in your future!
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